A platform for the things that cannot easily be priced

A company set up to record what an asset is worth.

The category has been buying on judgement for a century. The instrument that records the judgement is what Hiconium is building.

HICONIUM AG is a Swiss stock corporation, registered in Zürich (CHE-253.791.128). The company exists to operate a single platform — the Hiconium platform — and the surrounding services that platform requires: pricing infrastructure, document intelligence, curated market access, and a quiet editorial layer that supports all of it.

The thesis is straightforward. The market for things that cannot easily be priced is the largest market without a price. Cars are the first category. Yachts, jets, watches, vineyards, and design objects with documented authorship will follow. The infrastructure rhymes; the categories rhyme.

The work is deliberate and patient. The platform launches publicly on August 13, 2026; a small Founding Garage cohort enters earlier. We are based at Badenerstrasse 567 in Zürich, with photographers, experts, and partner dealers across Europe and an editorial workflow that runs out of the same address.

Three products. One platform.

Hiconium is composed of three intentionally separable surfaces. Each carries its own scope and its own warranties; together they form the platform.

A small group, quietly disclosed.

HICONIUM AG sits inside a small group of companies under common ownership. 1986 AG, also based in Zürich, operates as a dealer and distributor of collectible motor vehicles. HOF Manufaktur GmbH, in Sindelfingen, is a Mercedes-Benz refinement specialist.

Where these affiliations are material to a transaction or piece of editorial, they are disclosed in line with our Terms of Service. Membership of the platform does not depend on the affiliation; pricing intelligence is computed independently of who is selling.

What we hold.

A small team. A long view.

The team is small and senior. Engineers, designers, editorial leads, market specialists. A network of photographers, experts, and partner dealers extends the company beyond the office.

• —We write the documentation before the code; the platform reads like its terms.
• —We weigh decisions in years, not quarters. The horizon is the design constraint.
• —We protect the member’s discretion above growth metrics.
• —We let the editorial voice carry the brand. The product is the conversation, not the colour.

Zürich.

Hiconium is being built carefully and on a long horizon. If your work belongs near ours — as a member, a dealer, a partner, an editor, an engineer — write to us.