A platform for the things that cannot easily be priced.

HICONIUM AG is a Swiss intelligence platform for collectible vehicles. Pricing first, dealers as trust anchors, an editorial register the category has waited for.

PlaceZürich · CH
Founded2026
TeamSmall, senior
LaunchAugust 13, 2026
Origins

A company set up to record what an asset is worth.

The category has been buying on judgement for a century. The instrument that records the judgement is what Hiconium is building.

HICONIUM AG is a Swiss stock corporation, registered in Zürich (CHE-253.791.128). The company exists to operate a single platform — the Hiconium platform — and the surrounding services that platform requires: pricing infrastructure, document intelligence, curated market access, and a quiet editorial layer that supports all of it.

The thesis is straightforward. The market for things that cannot easily be priced is the largest market without a price. Cars are the first category. Yachts, jets, watches, vineyards, and design objects with documented authorship will follow. The infrastructure rhymes; the categories rhyme.

The work is deliberate and patient. The platform launches publicly on August 13, 2026; a small Founding Garage cohort enters earlier. We are based at Badenerstrasse 567 in Zürich, with photographers, experts, and partner dealers across Europe and an editorial workflow that runs out of the same address.

Pillars

Three products. One platform.

Hiconium is composed of three intentionally separable surfaces. Each carries its own scope and its own warranties; together they form the platform. Hover or focus the discs below to see how they overlap.

Three pillars of Hiconium, with a shared centre.EditorialIntelligenceMembership
CentreThe platform

Where the three pillars overlap, Hiconium exists. A price you can defend, surfaced in editorial register, served to a community whose membership has been earned. Each pillar without the others is incomplete; together they are the platform.

House and group

A small group, quietly disclosed.

HICONIUM AG sits inside a small group of companies under common ownership. The relationships are deliberate and disclosed where they matter.

HICONIUM AG sits inside a small group of companies under common ownership. 1986 AG, also based in Zürich, holds the Hiconium trademark and operates as a dealer and distributor of collectible motor vehicles. HOF Manufaktur GmbH, in Sindelfingen, is a Mercedes-Benz refinement specialist.

Where these affiliations are material to a transaction or piece of editorial, they are disclosed in line with our Terms of Service. Membership of the platform does not depend on the affiliation; pricing intelligence is computed independently of who is selling.

Values

What we hold.

Six lines of conduct that shape the platform, the editorial, and the people we choose to work with.

V · ICalm before clever.

A document, a price, a guarantee — these belong on plain pages with quiet typography. Anything louder is a tell.

V · IIA long horizon.

The work compounds. We hold the same thesis we held in 2018; we are willing to hold it again in 2036.

V · IIIDiscretion as a feature.

Members are quietly known. Their cars, their collections, their offers — handled like correspondence, not content.

V · IVTrust through process.

Verified intermediaries. Scored bids. Documented inspections. The process is the protection.

V · VAccuracy over volume.

A small number of correct prices is worth more than a large number of approximate ones. We refuse the second.

V · VIEditorial voice.

Every page reads like a publication, not a product. The market we serve has been buying on judgement for a century; the platform should match.

How we build

A small team. A long view.

The team is small and senior. Engineers, designers, editorial leads, market specialists. A network of photographers, experts, and partner dealers extends the company beyond the office.

How we work, in plain language:

  1. We write the documentation before the code; the platform reads like its terms.
  2. We weigh decisions in years, not quarters. The horizon is the design constraint.
  3. We protect the member’s discretion above growth metrics.
  4. We let the editorial voice carry the brand. The product is the conversation, not the colour.
How a transaction moves

The trust loop, in five recorded moments.

No transaction is Hiconium's by accident. Each one is routed through five recorded moments that together train the price the platform publishes tomorrow. Hover or focus a node to see what happens there.

01Verified dealer02Scored bidder03Scored asset04Inspected delta05Settled priceThe loopHover or tap a node

Each transaction routes through five recorded moments. Together they train the price the platform will publish tomorrow.

Zürich.

Hiconium is being built carefully and on a long horizon. If your work belongs near ours — as a member, a dealer, a partner, an editor, an engineer — write to us.

PublisherHICONIUM AGBadenerstrasse 5678048 Zürich · Switzerland
RegisterHandelsregister ZürichCHE-253.791.128
Correspondencehello@hiconium.compress@hiconium.comprivacy@hiconium.com
DoorsAugust 13, 2026