---
title: Frank Heyl · HICONIUM
description: Frank Heyl in the HICONIUM register — 2 files carrying their credit.
canonical_url: https://hiconium.dev/people/frank-heyl
image: https://hiconium.dev/og/people/frank-heyl.png
---

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> On this page: [Form follows performance](#form-follows-performance) · [2 files carry this name](#2-files-carry-this-name)

People

# Frank Heyl

Bugatti Director of Design

| Label | Value |
| --- | --- |
| Nationality | German |

The record

Bugatti designer credited in the register for the Bolide and Tourbillon.

Frank Heyl joined Bugatti in 2008 after completing a vehicle-design degree at the Royal College of Art. He became Head of Exterior Design in 2014 and Deputy Design Director in 2019, contributing to the visual identities of the Chiron, Divo, Bolide and W16 Mistral.

In 2023, Bugatti appointed Heyl Director of Design, succeeding Achim Anscheidt. The register credits him as Deputy Design Director for the Bolide and as Director of Design for the Tourbillon.

### Form follows performance

Heyl describes Bugatti's approach as deriving beauty from a vehicle's purpose, with performance setting the design requirements. He has also stressed that aerodynamic constraints must inform a car from the beginning rather than be covered by styling.

The house

[![Bugatti](https://hiconium.dev/images/marques/full/bugatti.svg)](https://hiconium.dev/manufacturers/bugatti)

Credited through Bugatti.

In the register

## 2 files carry this name

- [Bugatti Bolide Deputy Design Director · Bugatti 2024– €4.7M 2024– €4.7M Rating 87.0](https://hiconium.dev/vehicles/bugatti/bolide)
- [Bugatti Tourbillon Director of Design · Bugatti 2026– €3.8M 2026– €3.8M Rating 89.0](https://hiconium.dev/vehicles/bugatti/tourbillon)

The files above are the register's own record of this name. [The people index](https://hiconium.dev/people) holds everyone the register credits.

In their words

> “Beauty comes from the aesthetic of purpose, and the purpose of our vehicles is performance.”

Frank Heyl · Bugatti Newsroom, 2023

Sources

- [newsroom.bugatti.com](https://newsroom.bugatti.com/en/press-releases/bugatti-strengthens-its-design-team)
- [newsroom.bugatti.com](https://newsroom.bugatti.com/press-releases/frank-heyl-the-man-behind-the-design-of-the-super-sport-300-)
- [newsroom.bugatti.com](https://newsroom.bugatti.com/press-releases/frank-heyl-begins-new-chapter-as-bugatti-director-of-design)
- [newsroom.bugatti.com](https://newsroom.bugatti.com/en/press-releases/defining-the-visual-identity-for-a-new-bugatti-era)
- [motor1.com](https://www.motor1.com/features/755174/bugatti-tourbillon-design-interview-frank-heyl/)