--- title: Cristiano Fiorio · HICONIUM description: Cristiano Fiorio in the HICONIUM register — one file carrying their credit. canonical_url: https://hiconium.dev/people/cristiano-fiorio image: https://hiconium.dev/og/people/cristiano-fiorio.png --- > HICONIUM · Index: https://hiconium.dev/llms.txt · Every page: append `.md` or send `Accept: text/markdown`. > Path: [Home](https://hiconium.dev/) › [People](https://hiconium.dev/people) › Cristiano Fiorio > On this page: [Fifty cars or fewer](#fifty-cars-or-fewer) · [Brand equity first](#brand-equity-first) · [Owners in the Bottega](#owners-in-the-bottega) · [One file carries this name](#one-file-carries-this-name) People # Cristiano Fiorio General Manager of BOTTEGAFUORISERIE; Maserati Chief Marketing Officer | Label | Value | | --- | --- | | Born | Turin, 1972 | | Nationality | Italian | The record Head of Alfa Romeo's 33 Stradale project from the outset, the limited series that returned the marque to custom-built cars after more than fifty years. Born in Turin in 1972, he is a son of Cesare Fiorio, formerly sporting director of Lancia, Fiat Auto and Ferrari. He told La Stampa that he learned to drive at twelve and followed his father to races without wanting a career in competition. Before the car industry he worked in major events, tourism and sports marketing; he later told la Repubblica he had spent seventeen years around racing, from the motorcycle world championship to Formula 3. He joined Fiat Chrysler Automobiles in 2013. At FCA he held successive EMEA marketing posts: brand marketing communication, then advertising, digital, events, sponsorships and trade fairs for the group's marques. From November 2019 he also led the team that launched the new Fiat 500 BEV. In July 2021 Alfa Romeo appointed him responsible for its Formula 1 partnership with Sauber Motorsport, reporting to Jean-Philippe Imparato, with a brief to improve results and the return on a global marketing investment. As head of the brand's strategic projects he led the 33 Stradale from the outset, Alfa Romeo's return to custom-built cars after more than fifty years. Autocar recorded a sixteen-month programme on Maserati MC20 underpinnings, built by Carrozzeria Touring Superleggera in a run of thirty-three. He told the magazine that Bottega cars should stay at fifty or fewer, or they would lose craftsmanship, and that the series had to be profitable mainly to lift brand equity. ### Fifty cars or fewer He told Autocar that Bottega models should stay at fifty units or fewer, or they would lose craftsmanship and become ordinary production. Autocar recorded that all thirty-three 33 Stradales are being built by Carrozzeria Touring Superleggera. ### Brand equity first He said the Bottega had to be self-supporting inside Stellantis, but that profit was not the main purpose: the 33 Stradale series existed first to lift Alfa Romeo's brand equity. ### Owners in the Bottega Alfa Romeo's newsroom named him head of the 33 Stradale project when it recorded U.S. owner Glynn Bloomquist finalising his car at the Arese museum, in the former Sala del Consiglio reused as Bottega Alfa Romeo, where the 1967 33 Stradale design had been approved. The stations 1. 2013–2021 Fiat Chrysler Automobiles EMEA marketing communication; from November 2019, lead of the New 500 BEV launch team 2. 2021–2023 Alfa Romeo Responsible for the Formula 1 partnership with Sauber Motorsport 3. 2021–2025 Alfa Romeo Head of strategic projects, including the 33 Stradale 4. 2024–2025 Alfa Romeo Head of Global Marketing and Communication 5. 2025– BOTTEGAFUORISERIE and Maserati General Manager; Chief Marketing Officer, Maserati The house [![Alfa Romeo](https://hiconium.dev/images/marques/full/alfaromeo.svg)](https://hiconium.dev/manufacturers/alfaromeo) Credited through Alfa Romeo. In the register ## One file carries this name - [Alfa Romeo 33 Stradale (2024) Head of the 33 Stradale project · Alfa Romeo 2024– €2M 2024– €2M Rating 88.0](https://hiconium.dev/vehicles/alfaromeo/33-stradale-2024) The files above are the register's own record of this name. [The people index](https://hiconium.dev/people) holds everyone the register credits. In their words > “If you go over that number, then you lose the real craftsmanship and it becomes the usual line of business.” Cristiano Fiorio · Autocar, 2023 Sources - [media.stellantis.com](https://www.media.stellantis.com/em-en/alfa-romeo/press/cristiano-fiorio-appointed-head-of-alfa-romeo-global-marketing-and-communication) - [media.stellantis.com](https://www.media.stellantis.com/ch-it/alfa-romeo/press/cristiano-fiorio-appointed-responsible-for-alfa-romeo-formula-1-1627651670-1627556400) - [media.stellantis.com](https://www.media.stellantis.com/em-en/alfa-romeo/press/alfa-romeo-33-stradale-the-icon-fascinating-the-states-meeting-with-u-s-customer-glynn-bloomquist) - [media.stellantis.com](https://www.media.stellantis.com/uk-en/alfa-romeo/press/always-in-our-hearts-alfa-romeo-announces-withdrawal-from-formula-1) - [media.stellantis.com](https://www.media.stellantis.com/uk-en/alfa-romeo/press/introducing-bottegafuoriserie-a-new-journey-of-excellence-for-alfa-romeo-and-maserati) - [media.stellantis.com](https://www.media.stellantis.com/em-en/maserati/press/cristiano-fiorio-to-lead-maserati-marketing-following-bottegafuoriserie-appointment) - [media.stellantis.com](https://www.media.stellantis.com/em-en/alfa-romeo/press/eugenio-franzetti-appointed-responsible-for-alfa-romeo-marketing) - [autocar.co.uk](https://www.autocar.co.uk/car-news/new-cars/alfa-romeo-reveal-second-supercar-2026) - [lastampa.it](https://www.lastampa.it/torino/2025/03/04/news/cesare_fiorio_libro_stratosferico_intervista-15034662/) - [repubblica.it](https://www.repubblica.it/motori/sezioni/attualita/2021/09/29/news/fiorio_la_mia_sfida_in_formula_uno_con_l_alfa_romeo-319838561/) - [alfaromeousa.com](https://www.alfaromeousa.com/news/alfa-romeo-33-stradale-deliveries) - [maserati.com](https://www.maserati.com/global/en/brand/stories-of-audacity/maserati-luxury-business-summit-2026)