---
title: Gooding Pebble Beach Auctions · HICONIUM
description: "Gooding &amp; Company sells at the Parc du Concours, steps from the Pebble Beach lawn itself — the house auction of the concours, timed so Sunday’s entrants can cross the block on Friday and Saturday."
canonical_url: https://hiconium.dev/events/gooding-pebble
---

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> On this page: [60 cars coming to the block](#60-cars-coming-to-the-block) · [Shelby](#shelby) · [Ferrari](#ferrari) · [Porsche](#porsche) · [Bentley](#bentley) · [Bugatti](#bugatti) · [Alfa Romeo](#alfa-romeo) · [Mercedes-Benz](#mercedes-benz) · [Stevens-Miller](#stevens-miller) · [Packard](#packard) · [McLaren](#mclaren)

![Black-and-white image of a pre-war grand tourer under an auction tent’s rigging, monochrome pennants, Monterey pines behind, a chrome radiator shell cropped in the foreground](https://hiconium.dev/_derived/images/events/gooding-pebble/hero-v1.jpg.w1920.q75.webp)

[The season](https://hiconium.dev/events)

Auction · 2026

# Gooding Pebble Beach Auctions

August 14–15, 2026 Parc du Concours · Pebble Beach, California

The fixture

Gooding & Company sells at the Parc du Concours, steps from the Pebble Beach lawn itself — the house auction of the concours, timed so Sunday’s entrants can cross the block on Friday and Saturday.

Gooding’s Pebble Beach catalogues favour concours-grade coachwork and single-family provenance; the venue and the clientele are the same as the lawn’s.

> Concours-grade metal, sold on concours ground — condition tiers read straight off the block.

The HICONIUM lens

| Label | Value |
| --- | --- |
| Dates | August 14–15, 2026 |
| Venue | Parc du Concours |
| Place | Pebble Beach, California (US) |
| Type | Auction |
| Dated from | goodingco.com |

[goodingco.com](https://www.goodingco.com/auction/pebble-beach-auctions-2026/)

Results from this fixture feed the ledger — record sales, class wins and documented outings land in the affected cars’ files.

The origin

2004

The Gooding Pebble Beach auction began in 2004. Gooding & Company itself had been founded in Santa Monica in 2003 by David Gooding and Dawn Ahrens. Gooding had led Christie’s International Motor Car division and then worked briefly at RM Auctions. AutoWeek reported that Christie’s moved its Monterey sale to the Jet Center in 2004 and that Gooding’s inaugural sale grossed more than $12 million. Christie’s completed its acquisition in 2024; the auction house now trades as Gooding Christie’s.

How it runs

| Label | Value |
| --- | --- |
| Official concours sale | Gooding Christie’s is the official auction house of the Pebble Beach Concours d’Elegance and the only auction inside the gates of 17-Mile Drive. The 2026 edition was held at Parc du Concours, at the corner of Stevenson Drive and Portola Road. |
| Two live sessions | The 2026 edition had two live sessions: Friday, 14 August at 4:00 p.m. PDT and Saturday, 15 August at 11:00 a.m. PDT. Viewing ran from Wednesday through Saturday. Gooding issued separate Friday and Saturday catalogues, while its online catalogue is the current authoritative source for lot information. |
| How bidding works | Registration requires a bank letter of guarantee or other proof of ability to pay. Bids may be made in person, by telephone, absentee instruction or online, subject to availability. Gooding Christie’s acts as the seller’s agent; lots sell as-is. US live vehicle lots carry 12% on the first $250,000 and 10% on the balance. |
| Separate admission | A Concours Sunday ticket does not admit its holder to the auction. Viewing and bidding require direct registration with Gooding Christie’s and fees. The 2026 sale had a live broadcast. For a live auction, full payment is due by 5:00 p.m. local time on the Wednesday after the auction concludes. |

On the record

1. 2004

  Gooding & Company staged its first Pebble Beach auction, grossing more than $12 million. In the same year, Christie’s moved its Monterey sale from Pebble Beach to the Jet Center.
2. 2011

  The first Ferrari 250 Testa Rossa, the 1957 0666 TR with Scaglietti coachwork, sold for $16,390,000. Rick Carey reported a $14.9 million hammer after bidding between a telephone bidder and an anonymous bidder outside the tent.
3. 2018

  The ex-Gary Cooper 1935 Duesenberg SSJ, chassis 2594, one of two built, sold for $22,000,000. Gooding listed Briggs Cunningham and Miles Collier as its two owners since 1949.
4. 2021

  A 1995 McLaren F1, chassis 029, sold for $20,465,000. Gooding described the Creighton Brown road car as one of 64 built, delivered new to Japan and showing fewer than 390 kilometres.
5. 2025

  The 1961 Ferrari 250 GT SWB California Spider Competizione, chassis 2383 GT, sold for $25,305,000 at Gooding Christie’s first official Pebble Beach sale. Gooding said the result set its auction record at the time.

In the register

Houses

- [Ferrari](https://hiconium.dev/manufacturers/ferrari)
- [Porsche](https://hiconium.dev/manufacturers/porsche)
- [McLaren](https://hiconium.dev/manufacturers/mclaren)
- [Duesenberg](https://hiconium.dev/manufacturers/duesenberg)
- [Mercedes-Benz](https://hiconium.dev/manufacturers/mercedesbenz)
- [RUF](https://hiconium.dev/manufacturers/ruf)
- [Bugatti](https://hiconium.dev/manufacturers/bugatti)

People

- [Gordon Murray](https://hiconium.dev/people/gordon-murray)
- [Sergio Scaglietti](https://hiconium.dev/people/sergio-scaglietti)
- [Luigi Chinetti](https://hiconium.dev/people/luigi-chinetti)

Sources

- [hemmings.com](https://www.hemmings.com/stories/london-based-christies-to-acquire-gooding-company/)
- [press.christies.com](https://press.christies.com/christies-reaches-agreement-to-acquire-gooding-amp-company/)
- [press.christies.com](https://press.christies.com/56b-global-sales-in-2024-christies-sold-highest-value-lot-of-the-year-private-sales-up-40-yoy/)
- [goodingco.com](https://www.goodingco.com/lot/1915-ford-model-t-touring)
- [autoweek.com](https://www.autoweek.com/news/a2081671/2005-monterey-weekend-monterey-auctions-record-setting-auction-sales-ring-big/)
- [goodingco.com](https://www.goodingco.com/auction/pebble-beach-auctions-2026)
- [pebblebeachconcours.net](https://www.pebblebeachconcours.net/events/pebble-beach-auctions/)
- [goodingco.com](https://www.goodingco.com/terms/#conditions-of-sale-for-us-auctions-and-geared-online)
- [pebblebeachconcours.net](https://www.pebblebeachconcours.net/plan-your-visit/faqs/)
- [goodingco.com](https://www.goodingco.com/lot/1957-ferrari-250-testa-rossa)
- [sportscardigest.com](https://sportscardigest.com/gooding-company-pebble-beach-2011-auction-report/)
- [goodingco.com](https://www.goodingco.com/lot/1935-duesenberg-ssj)
- [goodingco.com](https://www.goodingco.com/lot/1970-porsche-917k)
- [goodingco.com](https://www.goodingco.com/lot/1995-mclaren-f1-1/)
- [goodingco.com](https://www.goodingco.com/lot/2021-ruf-ctr-anniversary/)
- [goodingco.com](https://www.goodingco.com/press/article/gooding-and-company-unearths-a-pair-of-mercedes-benz-300-sls-featuring/)
- [goodingco.com](https://www.goodingco.com/press/article/ferrari-competition-heavyweights-including-first-ever-250-p-sefac-swb-berlinetta-competizione-and-n-a-r-t-dino-206-s-berlinetta-announced-for-gooding-christies-pebble-beach-sale/)
- [mclaren.com](https://www.mclaren.com/racing/heritage/mclarens-first-le-mans-victory-20-years-on/)
- [press.christies.com](https://press.christies.com/gooding-christies-achieves-new-auction-record-with-253-million-ferrari-250-gt-california-spider-competizione-grosses-over-128-million-at-21st-annual-pebble-beach-auctions/)

The consignment

## 60 cars coming to the block

Every documented lot consigned to this sale, grouped by manufacturer, with the house’s estimate beside each. Figures are pre-sale estimates — the result lands in each car’s file once the hammer falls.

![Shelby](https://hiconium.dev/images/marques/shelby.svg)

### Shelby

1 lot · Los Angeles, USA

Carroll Shelby’s V8 roadsters — America’s most valuable sports cars.

![Ferrari](https://hiconium.dev/images/marques/ferrari.svg)

### Ferrari

23 lots · Maranello, Italy

The benchmark every other marque is measured against.

![Porsche](https://hiconium.dev/images/marques/porsche.svg)

### Porsche

22 lots · Stuttgart, Germany

The engineer’s marque — depth of bloodline no rival can match.

![Bentley](https://hiconium.dev/images/marques/bentley.svg)

### Bentley

1 lot · Crewe, England

The Bentley Boys’ Le Mans winners — brute torque dressed as a gentleman’s express.

![Bugatti](https://hiconium.dev/images/marques/bugatti.svg)

### Bugatti

1 lot · Molsheim, France

Art, engineering and obsession, built in numbers that never reach the market.

![Alfa Romeo](https://hiconium.dev/images/marques/alfaromeo.svg)

### Alfa Romeo

3 lots · Milan, Italy

The oldest racing name in Italy — and arguably the most beautiful car ever built.

![Mercedes-Benz](https://hiconium.dev/images/marques/mercedesbenz.svg)

### Mercedes-Benz

6 lots · Stuttgart, Germany

The inventor of the automobile — and owner of the most expensive car ever sold.

![Stevens-Miller](https://hiconium.dev/images/marques/stevensmiller.svg)

### Stevens-Miller

1 lot · USA

Myron Stevens's chassis and Harry Miller's engines — the pairing that ruled the Indianapolis bricks between the wars.

![Packard](https://hiconium.dev/images/marques/packard.svg)

### Packard

1 lot · USA

Ask the man who owns one — America's luxury standard before the war, trusted from Fifth Avenue to heads of state.

![McLaren](https://hiconium.dev/images/marques/mclaren-mark.svg)

### McLaren

1 lot · Woking, England

The carbon-tub purist — every road car descends from the F1.
